Industry Knowledge

Client Relationship: Client Value

SHARA  values each client and understands how to balance the complex and often competing interests of stakeholders to add value to our client’s investment and mitigate risks. SHARA consolidates years of direct involvement with a wide array of hotel and resort clients and project stakeholders including Government, owners, developers, operators, designers, authorities and contractors.


Market and Product Alignment: Guest Satisfaction

SHARA brings unparalleled exposure to diverse markets and locations which underpins our art of aligning target markets with innovative and suitably tailored built environments enhancing guest experience, repeat visitation & positive referrals.



Operational Understanding: Staff Retention

SHARA uses extensive Hotel Operations and Technical Services experience combined with exposure to numerous international & local operators to provide a thorough understanding of Hotel & Resort operations. This contributes positively to staff experiences, satisfaction, loyalty and retention influencing the quality of service and ultimately the guests’ experience.

Brand Appreciation: Brand Value

SHARA understands Brands and Brand Positioning having lead the realisation of benchmark properties which were integral to the successful launch of several new & diverse brands in Asia Pacific:

Waldorf Astoria                        Luxury
DoubleTree by Hilton            Mid market
Hilton Garden Inn                   Limited service
Hampton by Hilton                Budget

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